Customers use the internet in a demand-driven way, displaying searching and foraging behaviour with little patience or tolerance for a poor experience. Most users indicate that they would look at a company's website long before making contact or requesting a quote. In a Business to Business (B2B) world, whether international or not, the internet may not necessarily be the place that purchases are made, but it is certainly where the research is carried out before decisions are reached. Most user activity on a B2B website is about research, complex or multi-priority decision making, and establishing shortlists for purchase or contracts
For any industry, not knowing who your target market is and what they want is like doing business in the dark. You must determine who you will be marketing to or attempting to "connect with" before you decide what message you want to send.
Start by asking "Who is most likely to buy my product or service?" and avoid telling yourself that "anyone might buy my product or service." While it's true that anyone might do business with you, it is crucial for you to define who is most likely to. The more targeted you can be when reaching out to your potential customer, the better. Think of customer characteristics such as age, income, education, marital status, employment, buying habits, lifestyle characteristics and location.
The next step is to determine which of your target customers are "in market." In other words, you must figure out which of these people are shopping around for your product or service, but have not yet made a decision on what exactly to buy or who to buy from. A large majority of small to midsized business marketing is missing this point entirely!
Your market is the same way. Every keyword represents a different mind-set, a different set of needs and a different personality. So how do you know who is who?
You can poll the folks searching on the different keywords. At SurveyMonkey.com you can set up surveys and questionnaires in which you ask people specific questions about what they want or need, and then trace their varying answers back through the different keywords they found you on.
Like anything in life, 'you pay your money and take your chance'; and like any business investment - however small - it is prudent to carry out appropriate research before committing to any expenditure, considering potential ROI and how focused or targeted this opportunity is, ultimately: how will it serve your business?
Over the last few weeks I have looked in some detail into the issues surrounding directory registration and enhanced listings. Having researched offerings from sixteen web directories in the UK, the results have been quite startling. From the data collected and analysed I have put together a few tips to make the decision process a little more scientific.
Read a comprehensive Best Internet Marketing blog in order to be in front of these customers when they are in market. Use tools like social networking, search engine marketing and search engine optimization to ensure your company is always on top in the mind of your prospective customer. Because when they finally transition to "out of market" you want to be the one that was there at the moment of purchase intent to capitalize on the opportunity and ultimately make the sale.you can also visit AALTUPHALTU.
Orignal From: Why Internet Marketing Becoming More Popular Now a Days
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