Managing Expectations with Your Social Media Coach

If you have a business, you've probably brought it online. That's just how you do it these days. With the competition you're getting, it's just impossible to survive without exploring all avenues to reach your target market. And if you're talking about online marketing avenues, social media cannot be excluded. Unless you are an expert in social media, you'll probably need someone who is. The social media coach you hire must have experience, aside from formal qualifications such as Internet marketing training and social media certification. Even so, this pro is not a magician, so it's important that you set your expectations straight for you to have a fruitful business relationship.

What You Can Expect from Your Social Media Coach

If you hire a qualified social media coach, there are many good things to expect. First, you'll get advice on what social networks are best to use, how to use them and how to manage your staff. Second, this coach will build you a growing audience of potential customers. Third, you'll be shown metrics or figures based on the results of your campaign, such as how much website traffic and sales you're getting, or which way your branding campaign is going. Finally, this pro will offer you tips on how to incorporate your social media campaign into your overall marketing campaign, and how to tie your objectives from both together. If have taken up an Internet marketing training course, you will encounter lessons that teach you how to do all of these yourself. If you just don't have time, hiring a good expert will do.

What You Can't Expect from Your Social Media Coach

First of all, you can only hope against hope that your social media coach gives you an all-in-one online marketing solution. There is just no such thing, and social media marketing is but one part of an entire marketing campaign. Second, there are no fixed solutions at all, because social media itself is always evolving. Third, unless you're a Hollywood star or a multinational corporation with branches in each of the world's continents, you're not going to get followers in the millions because it's just not feasible. Even if the social media coach you've hired has the highest form of social media certification, expecting him to do any of these is downright ridiculous.

How to Find the Right Guy (or Gal) for the Job

What you need to look for when hiring a social media coach is the same as what you would consider when hiring any other online marketing professional - experience and portfolio. Experience is needed because social media is an ever changing world, and anyone who has not spent significant time in it may not be able to devise strategies that can tide you over through the changes. Portfolio, of course, speaks for itself. Perhaps the best coach to hire is the one who is behind some of the brands that have touched you as a consumer.

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