Email marketing is a fantastic way to reach hundreds or even thousands of customers in a very short amount of time. It is a relatively cheap but hugely effective marketing method and, if done right, will result in generating more traffic for your website and more sales for your business. Email marketing can be used by any type of business regardless of the products or services they have to offer.
One big advantage of email marketing is that it can be effective for all kinds of businesses, small or large. Big companies can afford to print fliers and pay for advertising. This is much harder for smaller businesses due to the cost, but email marketing can be done using software, so that even small businesses can create effective and professional looking email marketing campaigns on a small budget.
Email marketing is an effective way to deliver information directly to your customers and, if you have built your own email list, you know they WANT it. There are no boundaries either - you can reach anyone with an email address, anywhere in the world, opening up your business opportunities massively.
Consider this fact: on average email marketing costs 78% less than other types of marketing. Though this saving is after the cost of research, testing, and sending the emails, it does mean you can choose to save money and target smaller numbers or invest more and reach more people. You are in control.
In addition to saving money, you save valuable time. Your emails can be scheduled to go out at times when you are out of the office or working on other projects.
Email marketing allows you to use graphics, games, music, videos, and other types of materials to gain your customers' interest and deliver your message. Most other marketing concepts don't allow this, offering just one or two choices, but with email marketing concepts your imagination is the limit.
Your emails can be personalised too, since you have the name and purchasing history of the individual, making the customer feel more trusting towards you and more loyal to the company. This is far better than a bit of direct mail opening with "Dear Customer" and it allows you to create marketing lists that allow you to send a marketing campaign just to your target market. This is a very effective way of sending different campaigns to different customers.
The process of email marketing is also far easier to measure. It gives you tools for measuring the success of your marketing campaign via click through rate, conversion rate, find out how a person linked to your website, and many more ways of analysing data.
One other, often overlooked factor is that email marketing allows customers to opt out, saving you money as you know who isn't interested in receiving your information. There is no way to know that with other types of marketing campaigns. For those who are interested in your email marketing campaign, you will see the responses quickly. This is a great way of knowing what is effective for your company.
Email marketing is one of the most common as well as most successful marketing methods available. With the number of people on the internet everyday you can't afford NOT to use it.
Trevor Richards is writing on behalf of Extravision, providers of email marketing services.
Orignal From: Why Should I Use Email Marketing?
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