It never stops to astonish me how often new webmasters go about their online business at the beginning without actually having clearly defined methods on how to market and promote the website and the product.
If you're a beginner, however, please pay attention as these website promotional strategies are what you will need to employ often again each and every time you have a new product to promote. Apply these fundamental methods and the bedrock of success is laid for you.
Remember, no traffic, no sales.
Free listings in Search Engines: Consider creating a keyword list related to your product before you build your website. This way, you write your web site content crafting in those keywords for which the site requires to be improved. The more pages you have, the easier it is to have your website optimized for your selected keywords.
Pay Per Click Advertising: In this case, the search engines list your site based on your bid for a specific keyword(s). Your position in the search listing highly depends on how much you are prepared to pay for those keywords and the bidding price is likewise based mostly on the popularity and competitiveness of your niche. This Pay Per Click (PPC) listings are the ones you see on the right side of your screen in the search results in, for instance, Google and Yahoo who now own Overture.
Ezine Advertising: Visit ezine directories andlook out for ezines that fit your products and also the subscription base of those ezines. You then select to place Solo ads, Sponsor advertisements or Classified advertisements on ezines of your choice at a predetermined cost.
Linking Your Website: You have toset out linking strategies that may improve your business in 2 ways. First is that the much more links you have, the much more the search engines will rank your website and consequently, your position in the organic search engines. Secondly, you get traffic deservedly through your link partners web site. I'm sure you'll welcome targeted free traffic coming from any source.
Affiliate Marketing: Affiliate program are excellent source of free traffic and revenue at cost-free to your good self. Affiliates are business partners who register to sell your product for a predetermined commission. You are able to make a fortune online from a great item if you have tons of affiliates working for themselves and you.
Offline Advertising: You'll be surprised at how powerful this weapon can be. Write Press Releases about your item, Product review etc and send it to editors of newspapers and magazine.
These are fundamental methods you must have mapped out prior to starting out work on your website. This manner you can begin marketing the very day your web site goes live.
Always think marketing first.
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Orignal From: Internet Marketing E-Book - Don't Build That Website
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