A major criterion that you should consider while engaging the services of a search engine optimization consultant is his/her all-round capabilities. An SEO professional's abilities should not be limited just to keyword stuffing, using meta tags or knowledge in PPC but he/she should also be able to provide SEO advice in other specific areas mentioned below.
* Selecting new and popular keywords used by competitors in the same business.
* Modifying existing websites to make them SEO compatible
* Making new corrections and including suitable themes and titles along with alt and meta tags.
* Research visitors' behavior, and develop an appropriate tone and style for content.
* Management and initiation of an appropriate pay per click scheme
* Modifying the structure of the site to achieve excellent overall search engine page rankings at all times
What makes a credible SEO consultant?
A good search engine optimization consultant provides a precise estimate of the time and cost required for the implementation of the SEO campaign. Search engine optimization generally takes a lot of time and unlike some black hat SEO consultants, credible SEO consultants will not promise you instant results. A good SEO expert also provides his customers with SEO advice and tips for a reasonable fee.
Before hiring an SEO expert, determine the cost of his/her services. It is also recommended that you hire an SEO consultant who caters to the needs of your specific industry. You can also ask the consultants for customer testimonials to learn about the success rate of their past campaigns.
Black hat vs. white hat SEO consultants
Steer clear of black hat SEO consultants who help your site achieve a high search engine rank as they follow unethical practices. The results are not sustained and worse still, such practices can lead to your site being banned by search engines. So, before selecting an SEO consultant, you should ask him the following six questions to make sure that the consultant practices white-hat or ethical SEO techniques.
* What are the techniques the SEO consultant recommends for search engine optimization?
* What is the total amount of time that might be required to optimize your site?
* What is the qualification of the SEO consultant?
* What is the total cost involved in the process and hidden charges, if any?
* Who were his clients before and references of websites that the SEO expert has optimized before?
* What guarantee would the SEO consultant provide for trouble free and efficient operation of the site?
Select the SEO consultant only if you get satisfactory answers to these questions. You can find plenty of SEO experts and SEO firms online. The best ways to find an SEO consultant is to conduct a thorough research and ask for recommendations from knowledgeable sources. It is advisable to hire a reputed SEO consultant with sufficient experience in the field. If you have any doubts, it is best to check out the consultant's credentials and testimonials before hiring him. Keep in mind that the consultant's SEO advice you follow can give your site ranking a big boost or cause more damage than good. So, proceed cautiously and do your homework before you hire the consultant.
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Orignal From: How to Go About Hiring an SEO Expert
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