Organic SEO tactics are unpaid search engine optimization methods, as different from paid advertizing used to attract the attention of potential customers. If properly done, organic SEO is enough to ensure the visibility of a site and a good organic SEO company will be able to do it for you. The question whether such an SEO services is an affordable SEO company for you will depend upon how much you are ready to invest. The services offered by an organic SEO company basically involve providing suitable content for your website, providing writing services, providing link building services, and helping in social media marketing. A distinguishing feature of every organic SEO company, whether it is an affordable SEO company or not, is the fact that they will not resort to unethical means for optimizing a website in order to make it a search engine favorite.
One of the unethical SEO methods used for optimizing a website is cloaking, which is also known as 'stealth'. In this method, extra keywords are written on the webpage or on page margins, in white or in the same color as the background color so that it will not be visible to those who read the page. But it will be visible to search engines and thus will help in improving the ranking of the site. No organic SEO company will use this method to promote a site. Anyway, search engine algorithms are now able to detect these tricks and related black hat SEO methods like posting duplicate content or plagiarism. Search engines are stricter nowadays about promoting only sites that have genuine or organic content. So most SEO services, whether it is an expensive SEO company, or affordable SEO company, are taking care not to resort to these practices.
Link building is another service provided by an organic SEO company. This is in a way directly connected to content development because if your site is rich in content and useful to all, other sites will have an interest in getting linked to your site. If you are not getting links at all, your SEO company will modify the web contents to make the site more attractive to users. The extra charges may sometimes make you feel that they are not an affordable SEO company, but in the long run it will be worthwhile. Remember that getting links from other sites is very different from swapping links where sites connect to each other by mutual agreement. Of course, these connections will help at least partially in pleasing search engines, but when another site shows an interest in connecting to your site because of your site's excellent credentials, you can be assured that the services provided by your organic SEO company is unalloyed services.
Another black hat technique used by unethical SEO services is link farming. It consists of creating one or more sites only for the purpose of sending links to a site that they want to promote. This practice rose in direct response to Google's algorithm known as PageRank which always selected sites that have more links. But since then search engines have woken up to this trick and Google has modified its algorithm to block link farms. This too is a technique that an organic SEO company will never resort to.
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Orignal From: The Services and Traits of Organic SEO Company
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