For many businesses with websites in Fort Lauderdale, SEO packages offer an affordable way to boost website rankings and increase sales. If your website needs a facelift and a little body work, there are many local Fort Lauderdale SEO consulting companies who will be happy to take you on as a customer. Some of them offer far better value for your marketing dollars than others. Some will try to sell you on SEO services you don't need. Others offer a basic one-size-fits-all SEO strategy. Many promise you results that they simply can't deliver. How do you choose among the many companies offering Fort Lauderdale SEO packages to find the one that's the best deal for your company?
Understanding the basic components of a good SEO strategy can help you decide which company is the best one for your business. These are some of the basic services you should expect from your SEO consultants.
Evaluation of Your Current SEO
The first step any SEO company should take is to evaluate your current SEO strategy and figure out where it's lacking and what can be improved. The evaluation should include an examination of your website structure, the keywords you're using, your content and your incoming and outgoing links. In addition, the consultant should also take a look at any social media marketing efforts you're using and evaluate how effective it is for your business.
Keyword Consultation
Keyword research and recommendations are an important part of the services provided by your marketing consultants because, despite all the changes and all the new tools available to boost your website's popularity, optimizing your web pages for the right keywords is still the cornerstone of any SEO marketing campaign.
Onsite SEO Revamp
Onsite SEO is the one element of an SEO campaign that is completely under your control, and most Internet marketing consultants will focus most of their attention on revamping and improving your onsite SEO. A revamp may include changing the file structure of your website to make it easier for search engines to crawl and adding or improving your page titles, meta descriptions and the content on your website pages. Depending on your business and the SEO package you choose, the company may recommend a section of articles or a business blog to increase the content on your site and provide more meat for search engines to find. Other changes and additions an SEO company might recommend are a site map and a robots.txt file, both of which help search engines discover content on your website or avoid the content you don't want indexed.
Offsite SEO and Link Building
The second important element of an SEO strategy is offsite SEO including incoming links. If you're trying to reach local customers, it's especially important to set up profiles for your business at major directories and websites serving your area. Some of the most effective incoming links include reviews from social review sites like Yelp.com and profiles on social media sites like LinkedIn and Facebook.
Social Media Marketing and Mobile Marketing
Social media marketing is becoming more and more important for local businesses on the Internet. The best Fort Lauderdale SEO packages will include a social media strategy to get your business noticed and create a buzz that will bring in more customers and clients.
Exults stands out among all Fort Lauderdale SEO consulting companies. We provide businesses with Fort Lauderdale SEO packages they can afford
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