SEO Techniques To Master In 2015

SEO has come a long way in helping website owners create a solid marketing channel. However, from its humble beginnings, SEO has evolved into a sophisticated discipline and strategic field in marketing. Marketers need to constantly refine their skills and stay on top of Google's ever-changing algorithms through the best SEO practices. Several industries have realized the benefits of SEO in 2014 and many more will do so in 2015.

Not surprisingly, as many as 85% online retailers found SEO the most effective strategy to acquire new customers according to a survey by the National Retail Federation, the world's largest retail trade association and largest advocacy organization. Brands have also continued to focus on organic search to reach out to target customers, which has the greatest potential to drive traffic and revenue for every type of industry. So, let's take a look at some SEO techniques that marketers must learn to master in 2015.

Emphasis on long-tail keywords

Keywords remain the backbone of SEO. However, long-tail keywords is what could drive traffic to your website with the use of specific keyword phrases that visitors are likely to use when they are closer to making a purchase. Users are more accurate when searching for products or services, which is why long-tail keywords are highly valuable as long as they are used correctly. Using Google's Adwords Keyword Tool will help find long-tail keywords based on your industry. Using these keywords allows for better optimization of your content as consumers continue to personalize their search terms. Regular monitoring of social media and forum postings will also help find suitable long-tail keywords. The management of long-tail keywords is all about establishing better lines of communication between a business and its customers who are actively shopping for your type of products or services.

Mobile SEO - an essential element

With as much as 60 percent of smartphone and tablet users accounting for digital media time, it is essential for websites to be optimized for the small screen. Google and other search engines recommend a responsive design, which is evidence of the importance of mobile sites. In addition, in Google Webmaster accounts there is a section to help website owners monitor how their sites function on mobile devices. However, pay careful attention to the configuration since errors could result in a loss of smartphone traffic.

Integrate SEO across teams

While SEO experts use different strategies based on various factors, SEO has moved from an individualized strategy to being part of a marketing mix. The current trend is about combining conventional SEO with social media and content-specific marketing to rank higher in search engine results. For the most part, SEO teams work towards achieving the same goals as other marketing teams. Integrated SEO helps them boost cross-channel marketing by working in tandem. SEO and PPC have already proved this through their symbiotic relationship. Moving forward, SEO experts will need to work proactively with other channels and understand the finer aspects of onsite content and social media platforms.

Social media to influence SEO

Ever since Google's Matt Cutts announced that the search engine isn't paying too much attention to social signals in its search rankings, smart SEO teams have begun to utilize social media to test the effect of SEO. Many experts believe that Google and other search engines will continue to focus on Facebook, Twitter, Google +, and other social media platforms since most businesses are creating profiles and maintaining them through tweets, comments, and updates. Social media marketing is likely to be the buzz in 2015 especially when it comes to achieving high search engine rankings.

Implied links to take precedence over conventional links

Link building has always been an integral part of SEO strategies. However, it is no secret that link building has been the target of black hat SEO practitioners. To prevent misuse, Google now continues to give more importance to implied links since brand citations are not likely to be manipulated so easily simply to achieve higher search engine rankings. Implied links are considered more natural since they mention a brand or site but do not link to it, which is the opposite of conventional links that are URLs that link back to a webpage.

There is no doubt that SEO consultants will continue to face challenges in 2015. However, it is important to understand that search engine optimization will remain a part of a website for its entire lifetime. The key is to constantly improve the quality of SEO by introducing new strategies in tune with the latest trends to make a brand and its content more visible.

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