To Go Local or To Not Go Local: Do You Need a Local SEO Company?

Going local is all the rage, especially in major urban centers around the United States. Local retail stores encourage customers to shop locally and askew the Big Box retail stores. Restaurants trumpet locally grown vegetables and locally sourced fruits. Even contractors are finding ways to incorporate the concept of local products into houses and condominiums. The concept of going local even extends to the world of marketing. Many businesses are forgoing large SEO agencies and finding their marketing solutions locally, which brings up the question, Do you need a local SEO company?

First, lets make a distinction between a local SEO company and a Local SEO company. Many companies offer Local SEO, which means that your company's website and business listings are optimized for local search. That is not the kind of local SEO we are talking about. For the sake of this article, we are discussing the other type of local SEO company: an SEO agency that is based in the same city as your business; the kind of local marketing company where you can stop by every Friday for a progress meeting.

The Benefits of Using a Locally Grown SEO Agency

The main benefit to using a local SEO company is you have someone that is familiar with your community and (hopefully) familiar with your company. You guarantee yourself and your company a level of personalized service you are not going to get at a digital marketing firm that is based 3,000 miles away.

Many large SEO firms are based in San Francisco, Los Angeles and San Diego. They represent companies across the United States, and a select few represent clients who do business in every country on the globe. But these companies can rarely give one client the kind of personalized attention they need.

These are two areas that many smaller, local SEO companies excel in. Instead of communicating through emails and Join.mes, working with a local SEO company affords you the ability to have face-to-face meetings. You can have monthly, in person meetings with your SEO specialist and account manager. You can attach faces to your marketing efforts, and your marketing team can attach a face to their clients.

The Downside of Going Local

While using a local marketing team offers you the opportunity to attach names to faces and build a real relationship with your SEO team, sometimes using a local SEO company comes with certain downsides. These downsides often can be boiled down to two things: talent and experience.
Many of the best SEO agencies are located in large cities in the United States (Los Angeles, San Francisco, and San Diego chief among them). These SEO agencies attract the best talent and typically have some of the most experienced staff in the U.S. If you are located outside a major city the chances are slim that you are going to find an SEO company that performs at the same level as an SEO firm located in a major city.

Why does this matter? It matters because SEO is a complex discipline that requires an experienced team. If you want to get you ranked on the first page of Google and garner all the traffic that comes with that ranking, you are going to need an experienced team.

ITAI
30765 Pacific Coast Highway, Suite 435, Malibu, CA 90265
1 (888) 240 0606
info@ithinkanidea.com

For the best SEO services in Los Angeles contact I Think An Idea. I Think An Idea works with local Los Angeles businesses and companies across the country.

---

Orignal From: To Go Local or To Not Go Local: Do You Need a Local SEO Company?