SEO (Search Engine Optimization) helps your page rank higher in the Google search ranking. There are a various factors which contribute to an efficient and effective SEO. One of the major factor which contributes towards your page ranking in Google SERP is bounce rate.
What is Bounce Rate?
If we go by definition, Bounce means any visitor who visits your site, view one page and quickly exits. It simple words, it is the total number of single page visit divided by total page visits of your site.
What is Bounce Rate role in SEO Strategies?
As we all are aware that the major and basic purpose of SEO strategies is to bring a web page in the first page Google search. Bounce rate is an important ranking factor in Google SERP. Google usually neglects the web pages which have a high bounce rate. So when we are talking about bounce rate, SEO strategies form an important part in reducing it. Some of the major reasons for a high bounce rate are:
Content
Not worthy and vague content could be the reason for high bounce rate. Visitors usually leave the web pages within 5-10 seconds when they do not find what they are looking for. Both low quality and unrelated content will lead to a higher bounce rate.
Speed
The speed of the web page upload also plays a major role in bounce rate. Taking more than 4 seconds to load your web page may lead to more than 75% of your visitors, switching to your competitors.
Design
The design which you pick for your website also plays an important part in engaging your visitors. Proper navigation menu and related helping tool is required to engage your visitors. Too much stuffing with Ads will also lead to a high bounce rate.
After knowing the reasons for a high bounce rate, it's time for introspect your site. You can always bring the required change by changing or altering some of your SEO strategies. Some of the SEO strategies which will help you reduce a high bounce rate are:
1. Try and reduce the load time of your web page. Try to make sure that your web page takes not more than 4 seconds to load itself.
2. Content is always the king, go for high-quality and information related contents. Avoid unrelated and vague content.
3. Try to avoid Ads wherever possible. Too much of ads will lead to annoying of your visitors.
4. Use internal links and backlinks to fetch visitors from other sites as well. More use of links will give you higher rank in the search page.
5. Go for an attractive and easy design which will engage your visitors and reduce the bounce rate.
6. Highlight your content with proper heading and sub-heading. Use bold, underline, bullet points to make it more prominent wherever required.
7. Make a site which is mobile friendly as the world is going mobile these days.
8. Use proper keywords and use them in the content to get a higher rank in the google search page.
Now after knowing the significance of SEO strategies in reducing your site's bounce rate, its time to go for a professional who can help you with this. Proper SEO strategies will give your site the web traffic with less bounce rate. Finding a professional SEO service provider that offers all the required SEO services under one hood may seem difficult, but it is definately not impossible. Sparxitsolutions, Istudiotech, Desirewebworld, Smartinfosys.net are the various professional SEO service providing companies. Just go for the one which best suits your needs and budget. Only the right selection can lead your website to draw more web traffic and give you more business.
Pooja Malani is writer of smartinfosys.net and loves to write about how to increase your page ranking in google SERP. Smartinfosys.net is a website designing and development company , that delivers you highest quality web designing and development services along with graphic design.
Orignal From: Effective ways to increase SEO Rankings
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