Social Bookmarking could be one of the best things that ever happened to websites and blogs.
Basically Social Bookmarketing websites allow users to produce a set of content bookmarks. These bookmarks are organized by tags, which are (generally) arbitrary words or phrases the user can assign to content. This provides the user a way to classify, rank and organize content using tags. The most popular Social Bookmarking Site is del.ici.ous, which has millions of users.
Social Bookmarking sites have an innate advantage over search engines and other bots - people choose what to bookmark instead of relying on a program to categorize and qualify content. There is an implied quality in something that someone has taken the time to choose.
Social Bookmarkers read other people's bookmarks and add them to their own if they like them. You will find likewise RSS feeds so people can discover what other people are tagging, which I believe is truly awesome, and a textbook example of viral marketing.
Around 4% of my referrers this month are del.icio.us related, such as .8% off the home page, meaning that individuals click on my link when they see it pop up in their RSS feed. I get a goodly amount of traffic from technorati as well, but I would call that site a business bookmarking website, so I'm not going to mention it here.
I just provide a facility on AffiliateBlog for del.icio.us tagging. There is a terrific WordPress plugin known as Sociable that allows direct tagging for a lot of Social Bookmarking websites. If you do not have it as part of your blog, you ought to get it and install it right now. This blog is being redesigned and ought to be carried out in several weeks. The new design will include Sociable.
So...what can YOU do to get the social bookmarking virus ramped up? I discover 2 basic considerations:
1. Write great content. Darren Rouse had an interesting observation with regards to del.icio.us items that make it to the top of the website. You can take a look, but essentially he observes that lists, how-tos, technical articles and humor get to the top quicker.
2. Give people the tools to bookmark easily. If you have a blog, use Sociable. It's fantastic. If you have a site, there are lots of interesting tools which will help you make it simple for your visitors to bookmark your content. AddtoBookmarks.com is a great one.
There are Social Bookmarking websites popping up all over the place. Right here are the Top 10. Where did I find them? In someone's bookmark list on Listable, of course.
Del.icio.us Listible Digg StumbleUpon BlinkList Spurl Magnolia Furl BlogMarks Reddit
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Orignal From: Social Bookmarking - The Ultimate Viral Marketing
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