What is online marketing? Does it have any similarity with search engine optimization? Yes, SEO has direct links with the online marketing. The objective of online marketing is not only to get you higher ranking in search engines, but also to make more people to visit your site.
Online Marketing can be processed through various methods. Some of them are Pay per click method, Press Releases, Social Media, Article Submission etc.
Pay Per Click Method
Pay Per Click is one of the method used by the marketers to generate traffic to their site. Through this method a marketer can place advertisements in various popular search engines like Google and Yahoo. Even though there is no fee for placing your advertisement, you need to pay a small fee for each click that is made by the visitor. If the audience just visit your site but did not click the advertisement then you no need pay money for it. The aim of using the pay per click method is to expose your website and business to the audience who are in search of it.
Press Releases
Press Releases are essential for the marketers who are seriously searching for unique methods to promote their product. There are numerous PR sites in the internet where you are allowed to write press release and submit. Press Release helps you in reaching the target audience and generates traffic to your site. Press Releases should be written considering the media it is going to be published. Press Releases can create great traffic if the information you post is newsworthy.
Social Media
Social Media sites are widely used by marketers as it is easy to find numerous potential customers there. Twitter and Facebook are some of the sites where you can interact with millions of customers and get brand to your product. Social Media sites are mainly used to create friendly relationship with the users, understand what they need and convince them that your product or service can satisfy them. So, the traffic and market campaigning is effective through social media sites.
Article Writing
There is no other better choice than article writing to create traffic and increase the sales, if you are looking for an inexpensive and effective method. Write articles on the topic that is related to your product or service and submit them to various article submission directories like ezinearticles, articlebase etc. The article should not contain the name of your company or any specific brand name, but you can post your domain link at the resource box. If the customer is satisfied and convinced with your content, he may click the URL at the resource box and reach your site.
Online marketing can be turned effective if you can combine search engine optimization techniques into it. The search engine optimization strategy can further increase the trafficking to your site bringing more loyal customers. All these optimization and campaigning work can be carried out by anyone on their own. The above techniques are the only cost effective methods that are simple to use.
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Orignal From: What is Online Marketing and How Does it Work?
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