Pay per click (PPC) is an Web advertising channel utilized on web sites, in which advertisers pay their vendor only when their ad is clicked. Utilizing search engines, advertisers typically bid on keyword phrases relevant to their target marketplace. Content web pages typically charge a fixed price per click instead of using a bidding system.
While pay per click can be a certain method to bring your listing to a great spot in the search engines, usually this is not necessarily the best method to market your web page. Obviously if money isn't a issue, you can benefit greatly by making use of PPC but you should not exclude SEO from your marketing approach.
When a person does a search online, it is natural that they look on the left to start with, then look to the right and scroll down forming a triangular pattern. Usually SEO results which are highest in the search engine ranking will get the most looks.
This is how prospects search for sites that have been organically placed utilizing SEO techniques to get them there. If you use new information that is keyword rich and placed throughout the internet instead of just one place you will take your web site to the top of the search engine results page. Online marketers that use pay-per-click, however, are placed in the front pages of Google because they bought the space for advertising. Individuals are exposed to marketing everywhere they look, all day, so they're just less likely to look at some other paid ad on Google. People want genuine, fresh, quality material and advice from experienced web sites who are interested in benefiting others by placing their experienced advice on the web as opposed to just paying for an ad to drive traffic to their internet site.
SEO and PPC both have their enthusiasts and detractors, but what countless people don't understand is that they work best together.
* SEO gets long-term results, but if you need to get something immediately, SEO and PPC together merge with synergy to enhance your web presence for long-term growth.
* PPC ads give you good data, fast. Want to know if you should optimize for "expensive car" or "luxury car"? Try a PPC campaign first, to see which one converts more site visitors into customers. Then use SEO to get long-term traffic.
* SEO is long-lasting, but PPC is immediate and temporary. If you want to show results right away, use PPC. If you don't want them to vanish the minute you quit paying for them, SEO is the strategy to use.
Even after you have set up your site's status, PPC may be the way to go. It's a great way to test out new marketing concepts or new product lines, and once you dominate organic results, including paid results can still enhance your total returns. Just like every other marketing decision, in the end it boils down to studying the numbers.
In summary, irrespective of whether you choose to use PPC or not, to become a successful marketer you also need to be adding new content targeting keywords to bring your search engine ranking up naturally. Online marketing ought to be primarily about helping individuals to discover what they are searching for and your input of content is a guaranteed method to do that. Secondly, all marketers try to make a profit and by regularly adding articles you have a excellent chance of being on the first page of the search engine listings for your targeted keywords at no cost to your business. For new marketers that is a excellent method to generate revenue to put toward some paid advertising or PPC whilst keeping up with your SEO initiatives as well.
Learn more about SEO. Stop by AdVantage SEO where you can find out all about Search Engine Optimization and what it can do for you.
Orignal From: SEO Working Together With PPC
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