The main component of any successful Adwords campaign is the choice of appropriate keywords. Whether you are looking at PPC management, organizing an Adwords campaign or conducting an internet search, the central force behind all this is keyword selection. The choice of the correct content when running an Adwords campaign is doubly important as not only will it drive your traffic but impact on your advertising spending.
The main way of deciding on which keywords to use is to get inside the minds of your customers. You need to get into their heads, think the way they do when they are searching for your product. Not all people will input the same keywords as you might, they may have cultural or social differences or they may be just plain stupid.
Make a list of the most common words and phrases you associate with your product or service. Expand on your keywords to include popular phrases, so instead of for instance just including "hotel" add "weekend break hotel" or "boutique hotel" to increase interest.
Check on what your competition are using for further ideas about useful words. Avoid using ones that are overly popular because if the opposition is ranked higher you are not likely to figure high enough on searches.
Including a location can help with certain businesses or products. Titles such as "London hotels" or "Welsh crafts" fair better than simple product descriptions, as a result, locations direct specific traffic straight to your Adwords campaign and increased PPC results.
Identify the particular niche in which you operate. This will give you more targeted words and ensure that people who are looking for rare or unusual things are more likely to find you, rather than chancing on your product as they trawl through the web. Research has also shown that people look for specific product information. Adding relevant words that relate to your product is a sure fire way of attracting customers.
The Google Keyword Tool is a great help in identifying and constructing lists of useful words, it's simple to use and will make suggestions that you may not have even thought about. The tool also allows you to see how often certain words and phrases are searched and assist you in building word groups that will make your Adwords campaign a success. The lists can be filtered and sorted providing you with the best fit solutions for your needs.
An essential part to marketing is drawing up your list of important words that will drive customers to your site. Targeting, sorting and refining your lists will ensure that you are more likely to appear higher on the search engine results of your customers.
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Orignal From: Keyword Success to Adwords PPC Management
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