Generating new clients
An economic recession can be bad news for any business, especially one that has recently started up. Whereas established businesses already have a long client list that they can draw on to see them through difficult times, a new business hasn't yet had the time to build up this resource. One effective way to reach a large number of potential clients and fast is via the web. Increasing your online presence is key - a strong website with relevant and good quality content can really make an impression. However, you need to get users to your site in the first place!
Generating traffic to your site
Search engine marketing (SEM) is the standard tool for increasing traffic to your site. Although potential clients may arrive at your site through a variety of routes, the most common is through a search engine such as Google or Yahoo. Users enter a keyword or sequence of words into the search box and can view a list of results pertaining to that word. Results are ordered on the page, and naturally it follows that the higher your site is ranked on the search engine results page (SERP), the more likely it is that someone will click on the link and be directed to it.
How to rank higher
There are several aspects of search engine optimisation (SEO) that are frowned upon within the web community, thus it is best to focus on organic methods of improving your ranking. One such method is keyword research. This will determine what keyword combinations are the most popular for your area of specialism, and give you a theme to focus your content on to ensure it is relevant to what people are searching for. First you will need to mind-map the possible combinations of keywords that you think users will enter into a search. Once you have a list, use an online keyword research tool such as Overture or Wordtracker to measure the popularity of each word or sequence, and determine the most commonly used.
The importance of keywords
Tailoring your content to be directly relevant to the most popular keywords will have a number of benefits. Users will be more likely to arrive at your site and come back in the future. If the information or service they find there is what they were searching for, there is a greater chance that they will end up being a customer or client. If your industry peers arrive at your site this can also benefit your business, as they may link to your site if they find your content relevant to their area, and this in turn can work towards increasing your SERP ranking.
Conclusion
Despite the challenges any new business will face during a recession, if they are equipped with the tools of search engine marketing they stand a much greater chance of not only surviving, but actually growing. Far from being a subsidiary activity, SEM could be the key to building a sound client base and maintaining growth in the future.
If you're looking to grow your business in tough time look to a seo company uk for help. If you want a more instant way of driving traffic you may want to try pay per click agency
Orignal From: Fast growth through online lead generation
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