In mid '70s, much prior to the strike led by Datta Samant that created havoc in the textile industry of Bombay (now Mumbai), a new entrant literally emerged in the forefront, outsmarting established and reputed names. Yes, it was the Dhirubhai Ambani's Reliance group and the secret of such success has been attributed to the corporate branding services, created by the in-house advertising agency, Mudra Communications. The focus in the strategy was laid on the brand identity VIMAL and with this, the campaign eclipsed well-known names like the Bombay Dyeing, the JK's Raymonds, Oswal, Mafatlal, Arvind, JCT, Grasim, Binny's and Digjam among others.
Indeed, this aspect became a prime topic in management studies and also corporate affairs. And over the past four decades, great strides have been made in this arena, particularly after the advent of ICT (information and communication technology). So much so, corporate branding is a distinct activity from product or service branding. And the different forms of branding can, and often take place simultaneously within an organisation. The manner in which corporate brands and other brands interact is known as the corporate brand architecture. A ready case worth citing is that of the brand name Vimal that overshadowed the company's name unlike its competitors who projected more of their own entity and not the product.
In this exercise, the logo, monogram or the mascot too plays a crucial role. Instant examples are those of the three pronged monogram of Mercedes Benz and Gattu of Asian Paints. The Tata's TELCO (present day Tata Motors) ventured into the automobile sector in 1954 to make trucks in collaboration with Daimler-Benz AG. The vehicles bearing the name Tata Mercedes Benz (TMB) carried the logo of Mercedes Benz till 1969 when the collaboration terminated and gradually, the logo too changed to a 'T' within a circle.
So there is a great and eternal demand for top class logo design services. And the provider of these must be an expert having a qualified and trained artistic team, adept in visualisation and designing. Since the services of corporate branding and logo are inter-related, an ideal company would be the one that extends both of these. In Delhi NCR, there is a well-known company offering such services in a holistic manner. In tune with the adage of 'two birds with one stone', the client stands to gain by availing the dual services.
At the outset, as part of the image building campaign for the client, the company addresses the core and numerous other aspects to chart out a virtual blueprint. The concept is based on the client's profile. This collateral task ranges from conceiving brand colours to creating a unique, sophisticated and imaginative logo and thus give an exclusive identity to the client's stature in the corporate world as well as give a leverage in marketing the products and services.
Branding encompasses multiple factors in both products and services segments. This enables a company to specify the ultimate five vital 'P's - Product, Packaging, Pricing, Placement and Promotion. It gives an exclusive identity whereby branding becomes a touch point for the public and also all the stakeholders. In other words, these happen to be a bouquet of communication resources in the client's quest for prosperity.
This article has been written by a technical writer working with a leading web application development company - Company Offering Web development services, Web Design, logo design, Corporate branding services and e-commerce website designing.
Orignal From: Branding to Success in Corporate World
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