When you are in the ecommerce business, it is most important to attract highly targeted traffic to your website. Getting a high rank in search engines can be very difficult now as there are a lot of websites just like yours. Fortunately, there are a lot of promotion strategies that is available for you to use to generate traffic to your site.
It's a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic to your website, even if only a small portion or percentage turns out to be buying customers, it is still a good average of profit generating income.
Several ways has been introduced for driving traffic to your website and some of them are for free. However, there are also some wherein you need to shed some money for it, they are called paid advertising. Two of the most common methods of advertising is Google Adwords, which is a part of Pay-Per-Click or PPC Advertising and article marketing wherein you write articles and submit it to article directories. The two are proven to drive traffic to your website but they have a lot of differences in more than one factors.
I'm going to tackle the pros and cons of each type of advertising method. We're going to start with article marketing.
Writing articles can be a very effective advertising method, you may ask why but there are a lot of reasons why internet marketers used this strategy.
You can reach a wide array of audience because you can make one article, spin or rewrite it and submit it to article directories like Ezinearticles.com or Goarticles.com, these sites accepts your articles and they have high search engine rankings too. That means people can see your articles and if you include the link of your site to your resource box, readers of your articles can just click on it and they are redirected to your site.
Article marketing can be used as free advertising to sites who accepts articles from other users and to those who have the same niche as what you're promoting. You are hitting two birds with one stone in this method. You are advertising your site and you are building a wide readership yourself as well. The most important thing to consider is to have quality content all the time so you're number of readers will increase and you can build relationships with them. Over time, a trust earned is a sale earned.
3. Ideal for beginners. This is good for internet marketing newbies who doesn't have the time to learn the do's and dont's of PPC. This way, they can still drive traffic to their website without spending tons of money.
The bad part of article marketing is if you don't know how to write a good content. Even writers of the media experiences writer's block, wherein you can't think of anything good to write. If you want to use article marketing, it is best to write anything that comes to mind while you're at it. Just go with the flow of your thoughts and edit it out later.
Now, let's move on to Google adwords...
In using Google Adwords, you are charged per click on the ads that you have created. Your ads will show depending on the keywords that you have set and the price of the keyword will depend on how popular it is. The ads of Google Adwords appear on the right side of the page or at the top of the results.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
The chosen keywords will determine which content network your ad will be shown and the budget that you've set for that specific advertisement will determined how often it will appear.
The downside of this is the cost. It is very expensive now to advertise using PPC advertising as it is getting saturated. Internet marketers are always fighting for the top rank in bidding these keywords. Also, these needs monitoring because each click will cost you money. You have to track what keyword is costing you money but is not making sales.
Choosing the right method to drive traffic to your site boils down to how much time and effort you can spend on it and how much budget you have for it. I suggest that if you are new with internet marketing and driving traffic to your site, it would be better to try the article marketing first and when you have enough earnings for using paid advertisement, then you try it out. Just build your business slowly but surely!
Rasheed Ali was once penniless. Today he has helped over 157,998 people to be successful online. Learn more about the secrets to financial freedom with your own home based business. Discover his secrets for FREE at www.WorkAtHomeBlackBook.com
Orignal From: Is Article Marketing Better To Use Than Google Adwords For Driving Traffic?
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